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Why Is Optimizing Your Mobile Site Important?
More and more people use their smartphones to perform online searches today. But many companies neglect to make optimized mobile sites, causing users to get faulty redirects and smartphone-only errors,...
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Is WordPress Good for SEO?
Our clients often ask us if WordPress is good for SEO. The answer is yes! Once known primarily as a blogging platform, WordPress has built a reputation for providing a solid SEO foundation as a CMS—and...
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How to Optimize Your Yelp Listing for Search Engines
As consumers, we’re constantly searching for user reviews before we put our hard-earned money towards any restaurant, hotel, or online purchase. This is especially true when it comes to major...
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How to Use Breadcrumb Navigation for SEO
When you think “breadcrumbs,” your site structure is probably not the first thing that comes to mind. But if you’re a small business owner looking for ways to increase your ROI and get on the first...
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SEO Trends of 2014
We’ve seen a lot of changes to Google algorithms and, as a result, the way we practice SEO in 2013. There’ve been several updates to Penguin and Panda, Hummingbird has launched, and, of course, there’s...
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How Does Social Media Affect SEO?
Our clients often ask us if social media influences rankings. Is it worth the time and money for a small business owner to invest in sites like Facebook, Twitter, Houzz, Google+, and...
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How Will Pinterest Use VisualGraph?
Recently, Pinterest acquired VisualGraph, a company that develops object recognition and visual search software. Many believe that the acquisition suggests a move towards enhancing Pinterest search...
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Ranking Penalties Coming Soon to Slow Mobile Sites
Matt Cutts has warned us more than once that site speed would eventually influence rankings for mobile. In August 2013, Google made its initial move with the publication of new guidelines...
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Yahoo! to Replace Google as Firefox Default Search Engine
Yahoo! and Mozilla recently announced a decision to make Yahoo! the default search provider on Firefox, replacing Google, its provider for the past 10 years. The companies have entered into a five year...
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How to Get Your Site Mobile-Ready for 2015
From the kitchen table to the train station, it seems like there’s always someone with their head buried in their iPhone or tablet wherever you go. And it’s not just your teenage daughter relying on...
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Integrating Public Relations and Online Marketing
As a small business owner, you may already know that your company should be using both digital marketing and PR tactics. But if you want to make the most from your investments, PR and marketing...
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Your Guide to Creating an Effective Digital Marketing Strategy
As the New Year approaches, it’s time to re-examine your business goals, your marketing budget, and the strategies that will make your business a success in the year ahead. What worked in 2014 may not...
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Update: Yahoo! Sees More Traffic as Firefox Default Search Provider
We recently discussed Firefox’s plans to make Yahoo! its default search engine on the toolbar many users rely on. Well, it’s 2015 and the change has taken effect. But how has the new partnership...
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